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【With the same author name:【Wang Chenguang】 Found 1 articles】 /Page Order by: Asce Desc

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Will Consumers Respond to a Company’s Value Propositions? The Influence of Happiness Motivations on Value Proposition Intensity

Zhang Aiping, Wang Chenguang

In a competitive market environment, how to attract and retain customers by offering novel, unique, and fit value propositions could be an important issue for managers and researchers. How...

First published at: Nov 01, 2018

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doi:10.16538/j.cnki.fem.2018.11.007

Foreign Economics & Management, Vol. 40, Issue 11, pp. 89 - 100

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